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New carpool program aims to reduce congestion, offers incentive for I-35 commuters in Austin area

Tara Johnson
Sports Reporter · Thursday, November 5, 2026 at 4:50 PM · 5 min read
A family carpooling together in New Braunfels
In this story
  1. What Happened
  2. Community Reaction
  3. Personal Stories of Impact
  4. Incentives for Participation
  5. What's Next for We Ride I-35
  6. Conclusion: A Community United

As the sun rises over the bustling streets of New Braunfels, a wave of excitement is sweeping through the community. Imagine a morning where the daily commute is no longer a frustrating crawl through traffic, but a chance to connect with neighbors and friends, all while earning a little extra cash. This dream is becoming a reality with the launch of the We Ride I-35 program, designed to reduce congestion along the heavily traveled I-35 corridor.

What Happened

Launched recently, the We Ride I-35 initiative invites commuters from New Braunfels and the surrounding areas to join a carpooling movement aimed at alleviating the notorious traffic congestion on I-35. Participants can easily download the CTXGO app, which allows them to log their carpool trips and earn up to $5 per day for their efforts. This innovative approach not only incentivizes commuters to share rides but also fosters a sense of community as residents connect with one another during their daily travels.

The program is part of a broader effort by local transportation officials to address the increasing traffic woes that have plagued the Austin area for years. With I-35 being a vital artery for commuters heading to work or school, the need for effective solutions has never been more urgent. The We Ride I-35 initiative is a step towards creating a more sustainable and community-oriented commuting experience.

City officials have expressed their enthusiasm for the program, emphasizing its potential to not only ease traffic congestion but also promote environmental sustainability by reducing the number of single-occupancy vehicles on the road. As New Braunfels continues to grow, initiatives like We Ride I-35 are crucial in ensuring that the community remains a desirable place to live, work, and play.

Community Reaction

The response from the community has been overwhelmingly positive, with many residents eager to participate in the carpool program. Local families, commuters, and even students have voiced their support, recognizing the dual benefits of saving money and fostering connections with fellow residents. “I love the idea of carpooling with my neighbors,” said Sarah Thompson, a local teacher. “Not only will I save money on gas, but I’ll also get to know more people in my community.”

Several local organizations have also jumped on board, encouraging their members to participate in the We Ride I-35 initiative. The New Braunfels Chamber of Commerce has been particularly vocal about the program, highlighting its potential to ease congestion and improve the overall quality of life in the area. “This is a win-win situation for everyone involved,” said Chamber President Mark Johnson. “We’re excited to see our community come together to make a positive impact.”

Personal Stories of Impact

The personal stories emerging from this initiative are heartwarming. Take the Martinez family, for example. With both parents working in Austin, they often faced the daunting task of commuting separately, leading to increased stress and costs. Now, they are taking advantage of the We Ride I-35 program, carpooling with another family from their neighborhood. “It’s been a game-changer for us,” said Maria Martinez. “We get to spend more time together as a family, and we’re saving money too!”

Another participant, John Lee, a software developer, shared his experience: “I used to dread the long drive alone. Now, I have someone to talk to, and it makes the commute so much more enjoyable. Plus, I’m saving money, which is a huge bonus.” This sentiment is echoed by many residents who find that carpooling not only alleviates the burden of driving but also creates new friendships and strengthens community ties.

Incentives for Participation

One of the most appealing aspects of the We Ride I-35 program is the financial incentive for participants. By logging their carpool trips through the CTXGO app, commuters can earn up to $5 per day, making it an attractive option for those looking to alleviate the financial burden of commuting. This incentive not only encourages participation but also promotes a culture of carpooling within the community.

Moreover, the program is designed to be user-friendly, making it easy for residents to join in. The CTXGO app provides a seamless experience for logging trips, tracking earnings, and connecting with other commuters. As more residents embrace this initiative, the hope is that it will lead to a significant reduction in traffic congestion along I-35, benefiting everyone in the community.

Local businesses are also recognizing the potential of this program. Some are considering offering additional incentives, such as discounts or rewards for employees who participate in carpooling. This could further enhance the program's appeal and encourage even more residents to get involved.

What's Next for We Ride I-35

Looking ahead, the We Ride I-35 program has ambitious goals. Transportation officials are optimistic about the potential for expanding the program, with plans to incorporate additional features into the CTXGO app that will enhance the carpooling experience. These features may include real-time traffic updates, route optimization, and even a rewards system for frequent users.

Community engagement will also play a crucial role in the program's success. Transportation officials are planning outreach efforts to educate residents about the benefits of carpooling and how to effectively use the CTXGO app. “We want to ensure that everyone in New Braunfels is aware of this opportunity,” said local transportation director, Lisa Reynolds. “The more people who participate, the greater the impact we can have on reducing traffic congestion.”

As the program gains momentum, local officials are committed to listening to feedback from participants to continually improve the experience. They are also looking to partner with local schools and organizations to further promote the initiative, ensuring that the message reaches every corner of the community.

Conclusion: A Community United

The We Ride I-35 initiative is more than just a carpool program; it represents a united effort by the residents of New Braunfels to tackle a pressing issue head-on. As families come together to share rides, they are not only easing their own burdens but also fostering a sense of community that is essential for the growth and development of the area.

In a world that often feels disconnected, this initiative is a reminder of the power of collaboration and the importance of strong community bonds. By embracing carpooling, residents are not only making their daily commutes more manageable but also contributing to a cleaner, greener environment for future generations.

As we look ahead, the We Ride I-35 program offers a glimpse of a brighter future for New Braunfels, where traffic congestion is reduced, families thrive, and the spirit of community remains strong. Together, we can make a difference—one carpool ride at a time.

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